Let’s face it. We’re all in the same boat; we want people to see our content. I mean, how else will they know about the great services we have to offer? But how do we write in order to get the views that we want? While great content is always the first step in compelling people to visit your site, there are many methods writers use to accomplish extra exposure, from utilizing links from various social media platforms, to coaxing web users with ads, as well as hosting well-known guest writers. There is one method that stands out above the rest: SEO.
What is SEO?
SEO stands for Search Engine Optimization. In other words, it has everything to do with relevance and user experience. What are search engines for? They exist to bring the best on-topic content to web users; they have no desire to promote junky sites with terrible user-interface.
Fortunately for writers, there are multiple hacks that can be used to improve SEO in order to make your site rank higher in searches.
When discussing SEO, one of the first things that comes to mind are keywords. Keywords are specific words that are proven to be commonly searched by web users. This can be a game-changer when trying to increase traffic to your site. Keywords must be relevant to your content and the services you offer; after all, you only want the right kind of traffic.
A mistake commonly committed by writers when trying to optimize their site for SEO is “keyword stuffing.” You can probably guess what this means. Keyword stuffing involves utilizing so many keywords that your page is hardly readable. Not only do search engines have the ability to see through this tactic, but such writing will also be a “turn-off” for your readers.
Voice search through Google Assistant, Cortana, Alexa, and Siri is a fast-rising consumer convenience that is quickly becoming commonplace in the American home. New writers must account for this when coming up with keywords. For example, someone researching the background of George Washington might type, “George Washington” into the search bar. But someone using voice assistants would more commonly say, “Who was George Washington?” or, “What did George Washington do?”. To accommodate for such web users, writers should try to incorporate such phrases into their writing.
User experience is sometimes overlooked when trying to improve SEO. Search engines have to ability to gauge the overall satisfaction with your site. And this – along with your relevant content – strongly affects your rank in search results.
Making your website easy to navigate is a must. Web users never want to struggle to find the information they are looking for, and neither do you. It’s important to make your site simple. Is it necessary to sacrifice beauty for simplicity? Never. But making your site user-friendly is something that can boost your traffic through the roof.
Speed. This is a plus for any user. Few people have the time to spend hours waiting for a page to load; alternatively, fast, quality content is what every web user is looking for.
When used properly, Search Engine Optimization can help your site generate much more traffic; writers who utilize SEO will have a leg up on their peers.