In today’s day and age, the internet is the hub of the world. Nearly everyone has access to and uses the internet on a daily basis. Online buying and selling is becoming increasingly popular, and as such, businesses are seeing how imperative it is to make their products and services more readily available to consumers.
If you were to type absolutely anything into the search bar of any search engine, you would get a list of results pertaining to your query. For instance, if you type “web site builder” into the Google search bar, you will most likely see that several of the first results are ads. These sites pay Google to prioritize their site in the search results and are charged per click.
This is called pay-per-click (PPC) marketing. This method is both expensive and relatively short-lived, depending on the amount of money you are willing to spend. Rates can range anywhere from $1 or $2 per click all the way up to $50 or more per click. Obviously, this method only lasts as long as the money does.
Alternately, you can use an SEO agency.
SEO, or Search Engine Optimization, is the process of making your site more visible to search engines by using specifically chosen keywords, posting on social media for additional exposure, utilizing shorter URLs, etc. Fresh content and a friendly interface attracts users and can boost your rank in the search results. Search engines such as Google use algorithms (specific to Google) that sort through your content to determine your site’s relevancy to the search.
SEO agencies help you modify your site and give you a marketing strategy to make your site appear higher on the list of search results relating to your content. Being higher on the list increases the chances that web users will click on your link as they browse. When the right traffic comes to your site, your content will be distributed in the right places.
Taking advantage of the ever-growing need for advertising, SEO agencies charge a hefty price. Depending on your marketing strategy, SEO service prices can range from $5,000 to $30,000 for one-time jobs, $75 to $150 per hour, and/or $1,500 to $3,000 per month. While some people can justify spending that much for an advertising campaign, others find it to be simply out of their price range.
Why is SEO so expensive?
SEO agencies have plenty of work available because of the high demand in the industry for online marketing. SEO agencies are paid to help your website organically gravitate to the top, and this is a process that takes time, money, and effort. High competition in the marketplace causes the rates to be driven through the roof.
In the future, there will always be room for growth in online marketing, and SEO agencies are taking the lead.
As the online world grows, so does the need for advertising one’s products and services.
Despite the fact that SEO agency services can be extremely expensive, many website owners are still willing to pay the price to get the valuable return of more online exposure.